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| Behind Bars, collage, E.Schoettler |
About five years ago it seemed to me the air was filled with talk of "branding." I read articles about how important it is to find your niche and to create a brand. People talked about it by spreading words around like mayonnaise to slide their ideas your way. I tried to understand what they were saying - but I did not really "get" it.
The truth is I did not want to be "caged in" by a niche. I like to be free to change and try new things. I was interpreting finding a niche as limiting to myself and to my work. I was not having any of that.
Last night I watched an internet video for the second time. The first time watching it I had a glimmer of what he meant. He was talking about "How to Tell a Story" - - about how to use story to create your business brand. Last night when I watched it again light slipped through the cracks and I began to get it.
Using plain language, this guy was talking about clarifying how you talk about what you do --- what you are passionate about doing - - after you understand it yourself.
In my interpretation it goes like this:
Find out what really matters to me in storytelling ... i.e. the passion of it. Why am I doing it. This goes way, way beyond the stories I tell.
Understanding the "why" is the key to talking the "what" of what you do.
Okay - - I get that!
On that note, I must have fallen asleep.
I dreamed of making art again.I woke up this morning remembering my dream - about how I used to make collages -
one piece at a time.
It is a clue.
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